Small business consulting – advanced technique (internet)

I run a Saas company that delivers help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses around the planet and whenever I explain to people what I do, I often get asked the same question “Given my years of experience, how could I put it to use and make earn cash quickly from small business consulting? I am always prepared to offer advice as I am lucky enough to spend best part of my day communicating with small business owners and personnel ready to tell me about their issues.

This is what I tell them:

The web is the best way for finding customers and it makes it straightforward to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with wisdom and help them identify and solve issues.

Information marketing – package and sell your expertise to businesses through the Internet

What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The systems to make superb content are widely available on the Internet. Constructing a educational piece in simple to use internet formats is now simple and inexpensive. You just have to be prepared to dedicate a modest amount of time playing with the packages. material] that you can either sell or give away to get your target customer’s attention.

You have to decide what you want to achieve. Consultancy and Information marketing are great bedfellows and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be valuable to others then produce a two minute video to present yourself and your expertise to your prospect(s). Unless you know the market exact problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This approach is ideally suited to situations where you are individually targeting market. The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Consistent interaction with your list will help you discover people’s needs that will help you define what to sell. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to find out more about how to do this then follow any of the links in this article. I would be more than willing to help you.